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  • Writer's pictureIren Urdova

Mastering Makeup Longevity: Tips from a Pro Makeup Artist

As a makeup artist, one of the most common questions I encounter is about the longevity of makeup. Clients often wonder if we should schedule their makeup application closer to their event to ensure it lasts longer. The truth is, there's more to makeup longevity than just timing.


Professional makeup artistry involves a combination of techniques and product layering aimed at ensuring your makeup stays flawless all day and night. From carefully layering creams and powders to locking everything in place, we strive to create a look that withstands the test of time. While I adore natural glow looks, they may require occasional touch-ups, whether by yourself or a hired artist.


However, it's not just about our techniques and products; you, the client, play a crucial role in makeup longevity. Following prep instructions on the day of your event and in the weeks leading up to it can significantly impact how your makeup holds up. One crucial aspect to consider is your skincare routine. While exfoliation and the use of acids or retinols are essential for addressing skin concerns like acne, it's crucial to time their use correctly to avoid any flakiness that could affect your makeup application.


Moreover, finding the right balance in skincare is key. Under-exfoliating can lead to a buildup of dead skin cells, making your makeup appear cakey. On the flip side, over exfoliation can result in very dry skin lacking hydration, which essentially causes more creasing. Striking the right balance is essential for a flawless makeup base.


Above all, trust and communication is key. A strong connection/respect between you and your makeup artist ensures that your needs and preferences are understood and catered to. Whether it's discussing the desired makeup look or addressing any concerns about longevity, open communication fosters a collaborative approach to achieving your desired outcome.


So, when it comes to makeup longevity, remember that it's a partnership. By following skincare guidelines, communicating your preferences, and trusting in your artist's expertise, you'll be well on your way to makeup that lasts beautifully from day to night.

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